Attention those that maintain their own website or e-newsletters: MarketingSherpa just did some research and discovered that even the words you type in a link to full articles affects the likelihood of web surfers clicking it.
They tested the click rates of the following:
1) Click to Continue
2) Continue to article
3) Read More
"Click to Continue" won the tests. MarketingSherpa believes "Read More" lost because people online SCAN...we're even averse to the word "read."
[I learned this via The Agitator - thanks Tom!]